CUSTOMER BEHAVIOUR DOING ONLINE SHOPPING: LATVIA’S CASE

Lienīte Litavniece, Daina Znotiņa


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Last modified: 05.06.2017

Abstract

E-commerce is an important branch of economics, and it is the fastest growing retail market looking forward to reach more than 250 billion EUR in 2017. Sucessfull online business has impact on customer behaviour. The aim of the article is to study customer behaviour doing online shopping. The article contains analyses of theoretical approaches to consumer behaviour and results of the customer survey which was carried out to find out the Latvia’s customer behaviour doing online shopping

Keywords


customer behaviour; e-commerce; logistic

References


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