Lienīte Litavniece, Daina Znotiņa

##manager.scheduler.building##: Atbrivosanas aleja 115, k-4 (Faculty of Engineering) Room 111
Last modified: 27.01.2021


E-commerce is an important branch of economics, and it is the fastest growing retail market looking forward to reach more than 250 billion EUR in 2017. Sucessfull online business has impact on customer behaviour. The aim of the article is to study customer behaviour doing online shopping. The article contains analyses of theoretical approaches to consumer behaviour and results of the customer survey which was carried out to find out the Latvia’s customer behaviour doing online shopping


customer behaviour; e-commerce; logistic


[1]  V.Praude, Mārketings. 1.grāmata. teorija un prakse. Rīga, SIA „Burtene”, 2011. 528 lpp.

[2]  I.Andresone and E.Gaile-Sarkane, Influence of factors on consumer behaviour. 5th International Scientific conference Business and management’2008, 16-17 May 2008, Vilnuius, Lithuania, pp. 331-337

[3] Report: Online shopping trends Europe, June 2016 [Online].  Available: [Accessed: Jan.14, 2017]

[4] F.R.Kardes, Consumer behaviour and managerail decison making. Pearson Prentice-Hall, 2002, 457 p.

[5] S.Jang, A.Prasad and  B.T.Ratchford, How consumers use product reviews in the purchase decision process. Marketing Letters, 2012. 23 (3), p. 825-838

[6] D.N.B. Gajjar. “Factors Affecting consumer behaviour”. International Journal of research in Humanities and social science, 2013.  1(2)

[7] G.H.Gessner and C.R.Snodgrass, Designing e-commerce cross–border distribution network for small and medium-size enterprises incorporating Canadian and U.S. trade incentive programs. Research & Management 16 (2015), p. 84-94

[8] M.Kadłubek, “The selected areas of E-logistics in Polish E-commerce. International Conference on Communicaton”, Management and Information Technology. Procedia Computer Scienece 65 (2015) p. 1059-1065

[9] Centrālā Statistikas pārvalde. [Online].  Available:  [Accessed: 13.12.2016].

[10] Raosoft Inc. (2004). [Online] Available: [Accessed: 12.03.2016].

[11] Online Retailing: Britain, Europe, US and Canada 2016 [Online] Available: [Accessed: 19.12.2016].

[12] E-commerce in Europe 2016: Facts & Figures [Online] Available: [Accessed: 19.12.2016].

[13] Discover the results of our survey: Customer acquisition a key issue for online retailers in 2016 [Online] Available:  [Accessed: 19.12.2016].

[14] M.Khaniwale, “Consumer Buying Behaviour”. International Journal of Innovation and Scientific Research. Vol. 14 No. 2 Apr.2015, pp.278-286, ISSN 2351-8014

ERDF co-funded project "Funding of international projects in research and innovation at Rezekne Academy of Technologies" No.