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    • CUSTOMER BEHAVIOUR DOING ONLINE SHOPPING: LATVIA’S CASE

    Lienīte Litavniece, Daina Znotiņa


    ##manager.scheduler.building##: Atbrivosanas aleja 115, k-4 (Faculty of Engineering)
    ##manager.scheduler.room##: Room 111
    Last modified: 27.01.2021

    Abstract

    E-commerce is an important branch of economics, and it is the fastest growing retail market looking forward to reach more than 250 billion EUR in 2017. Sucessfull online business has impact on customer behaviour. The aim of the article is to study customer behaviour doing online shopping. The article contains analyses of theoretical approaches to consumer behaviour and results of the customer survey which was carried out to find out the Latvia’s customer behaviour doing online shopping

    Keywords


    customer behaviour; e-commerce; logistic

    References


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